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Calvin Klein: E-commerce & editorial
Client Calvin Klein · Team [Agency or team] · My role [Your title on the project] · Scope Editorial, e-commerce & marketing content
The brief
[Check and adjust] Keep Calvin Klein's e-commerce experience fresh with seasonal editorial and marketing content that tells the brand story and drives people to shop.
What we made
Seasonal editorial features, The Gift Edit (a parallax gift-guide site) and ongoing marketing content for the online store.
My role
[What you led on this project]
[Teams, partners and vendors you managed]
[Stakeholders on the Calvin Klein side]
Outcome
[One or two results: launches, traffic or sales, engagement.]