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Tommy Hilfiger: Store of the Future

Client Tommy Hilfiger · Studio Random Studio · My role [Your title on the project] · Scope Four in-store digital experiences

The brief

[Check and adjust] Bring digital into Tommy Hilfiger's Regent Street flagship in London: in-store experiences that connect the physical store with the brand's full range, and make discovering, styling and finding the right fit easier.

What we made

Together with Random Studio we designed and built four in-store experiences: the Endless Aisle, the Looks Column, the Denim Fit Guide and the Digital Table.

My role

  • [What you led on this project]

  • [Teams, partners and vendors you managed]

  • [Stakeholders on the Tommy Hilfiger side]

Outcome

[One or two results: launch, footfall or engagement, press or awards.]